
Open your eyes to a world of Coluors
Inspired by the vibrant colours that you find throughout Scandinavia, Coluors identifies, selects, refines and explores raw materials from this palette of natural ingredients.
Although the products use as few ingredients as possible, the effect they have on your skin is nothing less than maximal. Developed in Paris by Coluors’ specialist cosmetic scientists, the products deliver uncompromised benefits for your skin.
Coluors’ approach and products are based on 5 foundational principles: Invisible Colour Ingredients, 100% Pure, Minimalist, Freshly Hand-made and Expressive Design.
A
Invisible colours
The final products are colour-free, but it’s better to think about invisible colour ingredients. Because one of the things that sets Coluors skincare products apart — and gives the name of the brand — is the use of compounds from richly colourful Nordic plants. Coluors carefully researches and skilfully blends these ingredients and their unique properties into the most balanced and effective formulations to deliver unparalleled benefits to your skin.
The unique properties are thanks to the phytochemicals that help create the vibrant colours of Mountain Birch Leaf, Arctic Cloudberry, Blueberry and Sea Buckthorn amongst others. These properties include higher concentrations of anti-oxidants and compounds that reduce ROS, protect and stimulate matrix-associated proteins, aid absorption of UV rays, and maintain water balance in the skin.
Additionally, the Nordic climate provides maximum sun hours for the plants, resulting in far higher levels of essential fatty acids and vitamin C than in ingredients found elsewhere in the world. Giving you all the vital benefits your skin longs for.
Discover the ingredients at Raw Materials
B
100% Pure
100% Pure is at the heart of the Coluors brand, which means safe, natural, vegan products that use organic and wildcrafted ingredients wherever possible.
That also means zero tolerance for toxic or otherwise damaging ingredients like harsh, sensitizing preservatives, sulphates and alcohols that are often added to conventional skincare products.
For Coluors, it’s got to be 100% Pure because there is no compromise on what’s good for your skin, your health and the planet.
Learn more at 100% Pure
C
Minimalist
Coluors utilizes a minimalist approach to skin care throughout all aspects — from the formulation with as few ingredients as possible to the simple and sustainable packaging.
The products combine naturally occurring and actively beneficial ingredients to maximize the benefits to your skin. But adding extra ingredients can often reduce the effects. That’s why Coluors develops and tests formulations with the fewest ingredients that are still 100% effective and deliver the fullest benefits to your skin. Also: the fewer ingredients, the less chance of an allergic reaction that can leave skin dry and irritated.
The end result is a perfect blend where function meets minimalism. Safely and effectively delivering the best results for your skin.
Learn more at Minimalist
D
Freshly Hand-Made
Active ingredients perform best when fresh, as they lose their power over time. Coluors produces its skincare range exclusively by hand at a small-scale facility with long experience of organic skincare production — and always in small fresh batches.
Coluors scales production to your bathroom shelf not a warehouse shelf. Skincare products normally have enough preservatives to last up to 3 years or more on a shelf. Yet these preservatives can be harsh and make your skin react, especially in combination with other products.
When necessary to ensure product safety, Coluors uses a minimal amount of natural fine preservatives — nothing more — and always the most gentle, 100% natural option available. But the relatively short expiry date on each Coluors product is its guarantee of freshness.
Learn more at 100% Pure and Sustainability
E
Expressive Design
Colours’ visual expression is aimed at elevating the senses. Inspired by art, fashion and design, the design is paired with solid materials and calm surfaces to create a bold new impression.
The packaging uses resilient, premium and attractive materials like glass, solid wood, aluminium, thick sustainability-certified paper and linseed oil paint. Plastic parts are kept to a minimum.
Labels and boxes are made and printed in central Stockholm with letterpress printing for a full sensory experience.
Discover Coluors design and visual expression at Face Care and Body & Hand