Coluors has a minimalist approach to skin care throughout all aspects — from the formulation theme and the total number of ingredients to the packaging design and materials used.

Simplicity to the max

Coluors products are based on naturally occurring and actively beneficial ingredients. To maximize the benefits to your skin, the products deliver a maximal effect by combining different ingredients and their properties.

But, with skincare especially, it is always important to focus on quality over quantity. When you add more ingredients there is a risk that they start canceling themselves out and becoming less active — and you may not get the desired benefits.

That’s why Coluors develops and tests formulations with razor-sharp focus on the bioactive key ingredients while keeping the formula free from anything unnecessary. All this makes a minimalist formula with few ingredients that are still 100% effective and deliver the fullest benefits to your skin.

When you go minimal, you're actually getting more of what your skin needs, since there are less filler ingredients reducing the potency of the key ingredients that are intended to give extraordinary benefits.

Minimalist means understandable

It’s very useful to know exactly what you are putting onto and into your body. And it’s much easier to know that when a brand uses few ingredients as well as presenting all of them in an understandable way. Coluors removes the complexity, making it easier for you to stay in control of your own skin.

Also, and just as important, the fewer ingredients, the less chance of an allergic reaction that can leave skin dry and irritated. It’s easier to navigate through the ingredients your skin benefits from — and what it doesn’t benefit from — when reducing the number of ingredients.

Challenging conventional skin care

Here are some examples of the total ingredients in typical skin care products, and how they compare with Coluors’ minimalist approach:

FACIAL MOISTURIZER

Coluors:

10–18

ingredients

With ZERO sensitizing, harsh, abrasive or fragrant preservatives, alcohols and fillers.

Conventional skin care:

40–100

ingredients

With 5–15 sensitizing, harsh, abrasive or fragrant preservatives, alcohols and fillers. Such as phenoxyethanol, PEGs and parabens, even in high-end products.

HAND SOAP

HAND CREAM

Conventional skin care:

30–70

ingredients

With 3–8 harsh, toxic or otherwise questionable preservatives and fillers. Such as phenoxyethanol, PEGs and parabens, even in high-end products.

A full comparison of ingredients

CONVENTIONAL FACIAL MOISTURIZER:

101 ingredients

Aqua (Water, Eau), Glycerin, Propylheptyl Caprylate, Butylene Glycol, Dicaprylyl Carbonate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Cetearyl Isononanoate, Imperata Cylindrica Root Extract, Silica, Sucrose Palmitate, Phenoxyethanol, Parfum (Fragrance), Stearalkonium Hectorite, 1,2-Hexanediol, Lauroyl Lysine, Sodium Stearoyl Glutamate, Glyceryl Linoleate, Cetyl Alcohol, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Propylene Carbonate, Polysorbate 60, Sorbitan Isostearate, Citric Acid, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sodium Chloride, Biosaccharide Gum-1, Carbomer, Hydrogenated Vegetable Oil, Adenosine, Anigozanthos Flavidus Extract, Benzyl Alcohol, Sodium Lactate, Caprylyl Glycol, Sodium Hyaluronate, Levulinic Acid, Glyceryl Caprylate, Potassium Sorbate, Polysorbate 20, Sodium Citrate, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Sodium Hydroxide, Crithmum Maritimum Extract, Glucose, Tocopherol, P-Anisic Acid, Potassium Chloride, Calcium Chloride, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Magnesium Sulfate, Glutamine, Sodium Phosphate, Ascorbic Acid, Sodium Acetate, Lysine Hcl, Arginine Hcl, Palmitoyl Tripeptide-1, Alanine, Histidine Hcl, Valine, Leucine, Threonine, Isoleucine, Palmitoyl Tetrapeptide-7, Tryptophan, Phenylalanine, Tyrosine, Glycine, Polysorbate 80, Serine, Cystine, Cyanocobalamin, Glutathione, Asparagine, Aspartic Acid, Ornithine Hcl, Glutamic Acid, Nicotinamide Adenine Dinucleotide, Biotin, Proline, Methionine, Taurine, Hydroxyproline, Glucosamine Hcl, Coenzyme A, Sodium Glucuronate, Thiamine Diphosphate, Retinyl Acetate, Inositol, Niacin, Niacinamide, Pyridoxine Hcl, Calcium Pantothenate, Riboflavin, Sodium Tocopheryl Phosphate, Thiamine Hcl, Folic Acid.

COLUORS RÖDA BERGEN FACIAL MOISTURIZER:

17 ingredients

Aqua (Water), Sodium Hyaluronate (Hyaluronic Acid), Rubus Chamaemorus (Cloudberry)², Bakuchiol², Aloe Barbadensis (Aloe Vera) Leaf Juice Powder¹, Prunus Amygdalus Dulcis (Almond) Oil, Lactic Acid, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Glycerin¹ (Plant), Caprylic/Capric Triglyceride (Plant), Xanthan Gum¹ (Plant), Pentylene glycol (Plant), Dehydroacetic Acid, Polyglyceryl 2-Stearate (Plant), Glyceryl Stearate¹ (Plant), Stearyl Alcohol (Plant).

¹Organic
²Wildcrafted

Learn more about Coluors at 100% Pure