Volvo | EX90 Relaunch

Meet the new EX90 – designed to be the safest Volvo car ever made.
A CAMPAIGN BROUGHT TO LIFE THROUGH A CLOSE CREATIVE COLLABORATION BETWEEN STENDAHLS, VOLVO AND NEW LAND. To relaunch the car, We helped create a 360° campaign. The main asset is a 4 minutes long cinematic signed Oscars awarded DOP Hoyte van Hoytema. I worked with the film typography and graphic design for props and set design. As well as a THOROUGHLY TYPOGRAPHY AND DESIGN SYSTEM for a wide scope of OOH, DOOH, Digital, Social media and print assets for the global market.

My role: Lead Designer
Agency: Stendahls | Production Co: New Land | Director: Marcus Ibanez | DOP: Hoyte van Hoytema
Creative Director: O. Plasidius/O. Rogers | Art Director: K. Andén/H. Gustavsson/M. BERG
Music: ‘Extraordinary Magic’ by Ben Rector and bespoke music by Strings & Tins composer Theo Elwell LONDON, 2024
Typography: ‘Volvo Novum’ by LUCASFONTS Berlin, 2018

Coluors | Branding + Product & Packaging design
レッドマウンテンズ

Branding a Stockholm-based new skincare line. Coluors wanted to differentiate itself from the crowd by rejecting the standard skincare aesthetic. WE BUILT THE BRAND FROM THE GROUND UP WITH A CONTEMPORARY DESIGN EXPRESSION. We also proposed a unique approach to the packaging design and materials.

My role: Creative Director/Design Director
Agency: Samuel Forsström Design Studio | Production Co 3D/CGI: Broander Studio
Typography: ‘SKIN’ by Max Prive, NEW YORK, 2016 + ‘Helvetica’ by Eduard Hoffmann/Max Miedinger, Switzerland, 1957

Gina Tricot | Digital Brand Identity + Global Website Creative Direction

Gina Tricot was ESTABLISHED IN 1997 AS A SWEDISH RETAIL CHAIN DESIGNED TO OFFER WOMEN the latest in fashion. Today, they operate approximately 150 stores in four European countries. We set the creative direction for their global website and created A DIGITAL VISUAL GUIDELINE DOCUMENT FOR ONGOING CREATIVE WORK.

My role: Design Director
Agency: Publicis | Production Co: N/A  | Designer: Emilie Rikenberg / Marie Lindström
Typography: ‘Helvetica’ by Eduard Hoffmann/Max Miedinger, SWITZERLAND, 1957

Volvo | The new Volvo XC90

The car with a plan B. The new XC90 is a versatile plug-in hybrid with room for seven. To launch the car, we helped create a 360° campaign spanning film, print, out of home and social media. We created a wide scope of creative assets for the global market.

My role: Lead Designer
Agency: Stendahls | Production Co Film: Bacon | Production Co Stills: Superstudio
Creative Director: O. PLASIDIUS/O. ROGERS | Art Director: K. ANDÉN/H. GUSTAVSSON/M. BERG
Key Account: K. HEDBERG | Art Buyer: Volvo Cars Global
Typography: ‘VOLVO NOVUM’ BY LUCASFONTS BERLIN, 2018

Coluors | Brand Imagery + Creative Direction

Open your eyes to a world of Coluors. Contemporary skincare: DEVELOPED AND HAND-MADE IN SWEDEN. We set the brand imagery, wordmark and visual direction for the launch of the skincare brand.

My role: Design Director + Photographer
Agency: Samuel Forsström Design Studio | Production Co: N/A | Photographer: Samuel Forsström/O. Lindberg
Typography: Custom typeface by S. FORSSTRÖM DESIGN STUDIO, SWEDEN, 2022

Röda bergen ALPINIST ASSOCIATION  |  Branding and product design
Association des Alpinistes

Röda bergen Alpinist Association® is a FRENCH-SWEDISH DESIGN-DRIVEN MOUNTAIN EQUIPMENT BRAND with product development made in Chamonix-Mont-Blanc. We worked with everything from product development and design to launch and brand WEBSITE AESTHETICS.

My role: Creative Director/Design Director
AGENCY: SAMUEL FORSSTRÖM DESIGN STUDIO
TYPOGRAPHY: LL Circular by Laurenz Brunner, LINETO, SWITZERLAND, 2005–2013
+ ‘Helvetica’ by Eduard Hoffmann/Max MIEDINGER, SWITZERLAND, 1957

Superstudio | Visual Identity + Digital

Superstudio takes brands and products from existing to relevant by means of creative craftsmanship at the highest level. THEY ARE A HIGH-END PRODUCTION COMPANY FOR THE CREATIVE INDUSTRY. I WORKED ON THE ART DIRECTION AND DESIGN FOR THEIR ONLINE PRESENCE.

My role: Design Director
Agency: Superstudio | Production Co: N/A
Typography: ‘HELVETICA’ by Eduard HOFFMANN/MAX MIEDINGER, SWITZERLAND, 1957
+ ‘SOFIA PRO’ BY Olivier Gourvat, Mostardesign, 2009

Volvo | Global Market Activation Kit Identity

Making a brand new visual identity and guidelines for Volvo’s global marketing communication, with FOCUS ON EFFICIENCY AND EASE of use for the markets.

My role: Design Director
Creative Director: Oskar Johansson, Volvo Cars Global
Agency: IO | Production Co: N/A | Key Account: Karin Hedberg
Art Buyer: Volvo Cars Global | Typography: ‘VOLVO NOVUM’

Röda bergen ALPINIST ASSOCIATION  |  Skin care packaging design

Röda bergen Alpinist Association soon releases a new skin care line for alpine spec use. We developed a DESIGN SYSTEM FOR EVERY PART OF THE VISUAL EXPRESSION, from external packaging to product design.

My role: Creative Director/Design Director
AGENCY: SAMUEL FORSSTRÖM DESIGN STUDIO | Production Co 3D/CGI: Viktor Ragnemar
TYPOGRAPHY: ‘Helvetica’ by Eduard Hoffmann/Max MIEDINGER, SWITZERLAND, 1957

Intersport | TVC Packshot Concept

Since the 60s, INTERSPORT has grown tremendously to become a vertical retail organization representing a global omni-channel specialist that interacts with consumers both on and offline 24/7. APPROACHED BY THEIR AGENCY, WE CREATED A PACKSHOT CONCEPT FOR TVC.

My role: Design Director
Introducing TVC by DDB NEW YORK  | Agency: Welcom | Production Co: Superstudio
Director of Photography: A. NILSSON
TYPOGRAPHY: FF DIN BY Albert-Jan Pool, FontShop International, 1995

Coluors | Body care packaging design
レッドマウンテンズ

Evolving Coluors’ skin care line, branding with AN EXPRESSIVE PRODUCT- AND PACKAGING CONCEPT FOR THEIR EXTENDED PRODUCT FAMILY. Sprung from their face care line, making A BOLD LOOK FOR THEIR NEWEST SEGMENT.

My role: Creative Director/Design Director
Agency: SAMUEL FORSSTRÖM DESIGN STUDIO | Production Co 3D/CGI: Broander Studio
Typography: ‘SKIN’ by Max Prive, NEW YORK, 2016 + ‘Helvetica’ by Eduard Hoffmann/Max MIEDINGER, SWITZERLAND, 1957

Lynk & Co | Brand Launch

LYNK & CO IS A AUTOMOBILE BRAND owned by Geely Automobile Holdings. Founded in Sweden, in 2016. After years of dreams, plans and hard work, LYNK & CO IS OFFICIALLY LAUNCHED in Europe. We worked with a 360° solution for the launch.

My role: Designer
Production Co: ADAMSKY MGMT | Photographer: FREDRIK ETOALL
Agency: IO/Stendahls | Creative Director: Y. Nestmark
Creatives: A. Feeney/H.Gustavsson/S. Danielsson/K. Gonzalez/J. Strandberg
Art Assistant: A. Fromell

OFFICIAL IMAGES courtesy of LYNK & CO

Standart [Current Bleck film] | Visual ID

A NEW ID FOR A LEADING Scandinavian commercial film production company based n Stockholm and Oslo. Standart is a boutique production agency that SPECIALIZES IN FILM & STILLS PRODUCTION. Their roster consist of talented creatives, directors and photographers ready for all type of creative projects.

My role: Design Director
Agency: Samuel Forsström Design Studio | Production Co: STANDART/BLECK FILM
Clips from Standart’s Directors: Goliath – Mauri Chifflet, ATG – Rane Tiukkanen, Nike – Marcus Lundin, Toyota – Thomas Hilland, Sony Playstation – Marcus Lundin, IKEA – Stylewar, Toyota – Stylewar
Typography: ‘REGULAR’ by BINNENLAND/Dimitri Bruni, Manuel Krebs, Nik Thoenen, SWITZERLAND, 1999

Beckmans College of Design/Stockholm Furniture Fair | Exhibition Visual ID

The final-year students in Product Design at Beckmans College of Design have created an alternative meeting place in Greenhouse at the Stockholm Furniture Fair. The students have created a space to inspire informal gatherings of people, in the same way as you would meet spontaneously about town — sitting at the edge of a monument, on a front porch or a flight of stairs. AS PART OF THE VISUAL COMMUNICATION CLASS AT BECKMANS, WE MADE THE FILM AND ADVERTISING.

My role: Design Director
AGENCY: N/A | Production Co: Stopp | PHOTOGRAPHER: Peter Teigene
TYPOGRAPHY: ‘TRADE GOTHIC’ BY Jackson Burke, LINOTYPE, 1948

LBI | Digital Visual Identity

LBI is a digital agency. THEIR SPECIAL BLEND of competencies, always pushing the envelope when it comes to communication, gives THEM the power of creating true value. They craft online strategies, technology innovation, original work and social media plans. WE MADE THEIR DIGITAL IDENTITY AND WEBSITE.

My role: Design Director
Agency: LBI/PUBLICIS | Executive Creative Director: Filippos Arvanitakis | CASE: Nike, Wieden+Kennedy + Publicis Sapient
Typography: ‘HELVETICA’ BY Eduard Hoffmann/Max Miedinger, SWITZERLAND, 1957

Volvo | S90 Recharge — Luxury is not a thing

Luxury is so much more than just the car we drive. Or the clothes we wear. Or the house we reside in. TO VOLVO, LUXURY IS A STATE OF MIND. THAT’S WHY VOLVO WANTED TO BUILD A CAR THAT STAYS TRUE TO THESE VALUES. THE EMBODIMENT OF SCANDINAVIAN ELEGANCE AND SIMPLICITY. To launch the car, we helped create a 360° campaign spanning film, print, out of home and social media.

My role: Senior Designer
Agency: Stendahls | Production Co: POM | Director: Filip NILSSON/Blink Productions
Creative Director: O. PLASIDIUS | Art Director: K. ANDÉN/H. GUSTAVSSON
Copywriter: O. ROGERS | Key Account: K. HEDBERG | Art Buyer: Volvo Cars Global
Typography: ‘VOLVO NOVUM’ BY LUCASFONTS BERLIN, 2018

Gothenburg & Co | Valentine’s Day

Gothenburg & Co, the official tourist organisation of Gothenburg, Sweden, needed a visual concept for Valentine’s Day. COMBINING VISUAL CUES OF THE WEST COAST LANDSCAPE WITH RED, THE TRADITIONAL COLOUR OF LOVE, our proposal was designed to encourage visitors to stay in and explore the area, positioning Gothenburg as a tourist destination for couples.

My role: Design Director
Agency: IO | Key Account: A-S. Claesson | Production Co: NIKLAS LUNDBERG/DIFTYPE
Typography: Official logo word mark, courtesy of Gothenburg & Co

Coluors | Face care packaging design
レッドマウンテンズ

Evolving Coluors’ skin care line, branding with AN EXPRESSIVE PRODUCT- AND PACKAGING CONCEPT FOR THEIR EXTENDED PRODUCT FAMILY. Sprung from their face care line, making A BOLD LOOK FOR THEIR NEWEST SEGMENT.

My role: Creative Director/Design Director
Agency: SAMUEL FORSSTRÖM DESIGN STUDIO | Production Co 3D/CGI: Broander Studio
Typography: ‘SKIN’ by Max Prive, NEW YORK, 2016 + ‘Helvetica’ by Eduard Hoffmann/Max MIEDINGER, SWITZERLAND, 1957

Boo | Packaging design
ウンテンズレッドマ

Boo is a small farm shop that offers organic, locally-produced food and drinks, crafted with care from their own farm and nearby producers. They offer freshness of seasonal produce, artisanal goods, and homemade beverages. We created a NEW PACKAGING CONCEPT FOR THEIR PRODUCT FAMILY.

My role: Design Director
Agency: SAMUEL FORSSTRÖM DESIGN STUDIO | Production Co: N/A
Typography: ‘FUTURA’ by Bauer Type Foundry, PAUL RENNER, FRANKFURT, GERMANY, 1927

Volvo | XC90 Right here, Right now

The XC90 Recharge enables the best of both worlds: an electric, emission-free option for everyday journeys, with the ability to switch to hybrid for longer adventures. It’s the perfect SUV FOR RIGHT HERE, RIGHT NOW. To launch the car, WE HELPED CREATE A 360° CAMPAIGN SPANNING FILM, PRINT AND SOCIAL MEDIA.

My role: Senior Designer
Agency: IO | Production Co: Acne | Director: Daniel Skoglund
Creative Director: O. Plasidius | Art Director: A. Larsson/H. Gustavsson | Copywriter: O. Rogers
Music: Right here, Right now, Fatboy Slim, 1998 UNIVERSAL PUBLISHING GROUP
Typography: ‘Volvo Novum’ by LUCASFONTS Berlin, 2018

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Lindex | Shopping bag design

Lindex is one of Europe's leading fashion companies with 440 stores in 17 markets and online sales worldwide. They needed new shopping bags and we worked with their new expression.

My role: Designer
Agency: Bas ID | Production Co: N/A
Executive Creative Director: Marie Wollbeck | Art Director: Eva Aggerborg
Typography: Official logo word mark, courtesy of LINDEX

SELECTED BRANDS I HAVE WORKED FOR

Samuel Forsström is a freelance Design Director based in Sweden, specialising in building emotional brand values within the lifestyle, sportswear and art- and design segments.

With 15+ years of international experience, he infuses extensive knowledge and high ambitions within Art- and Design Direction, Graphic Design and Typography into any visual project.

Previous work includes positions at Acne and Forsman & Bodenfors, among others. He is passionate about building prominent and contemporary brands such as Volvo, Reebok, Intersport, IKEA, International Federation of Red Cross, Lindex and H&M Group.

Samuel holds a Bachelor of Fine Arts with focus on Visual Communication (Main field of studies: Design, Advertising, Typography) from Beckmans College of Design, Stockholm.

His output has been recognized at international design awards such as D&AD, Art Director’s Club, Cresta Awards and Eurobest.

For any contact or inquiries: samuel.forsstrom@gmail.com

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